Usability Testing

Usability testing is a method of testing how easy something is to use with real users. 
 
Users attempt to complete given tasks, who are typically being observed by a researcher. This technique can be used for different types of designs, ranging from apps, websites to physical products. When users encounter similar problems, recommendations are made to overcome those issues. 
 

Usability testing evaluates the ease of use

In a typical usability test, a researcher gives participants a series of tasks that they must perform with the app or website. During the test, the researcher observes each participant’s actions.

Do you know how ‘usable’ or ‘intuitive’ your app or website is? Are your users delighted with the experience? Which feature makes them come back to your app or website?
 

Comparative Usability Testing

It is used to compare the usability of websites with each other. Comparative usability tests are commonly used to compare a website against its competitors. However, it can also be used to compare two design to decide which provides the best user experience.
 

Exploratory Usability Testing

It is used to find out what content and functionality a new product should have to meet the needs of the user. Users are given real-life scenarios and asked to test a range of services. This method helps in identifying any gaps in the market that helps in innovation and shows where to put design effort.

By usability testing, we answer your qualitative and quantitative questions, including:

• Onboarding:  How was the first experience of using the product.
• Validation: Did the product satisfied the user needs.
• Efficiency: What was the time taken to complete the given tasks?
• Learnability: Were the users able to learn to use the product?
  

Why do you need usability testing?

There are many benefits of usability testing that includes:

• Potential problems are identified and resolved at early stages that reduce redesign and redevelopment costs and possible impact on the schedule.
• Internal assumptions can be validated with solid evidence from users’ response.
• Risk of product failure reduces.
• User satisfaction increases that results in the business achieving its target.

If you are interested in usability testing, please fill out the form below or contact us at hello@ethnity.com.