Do you want to understand and implement user research?

If you answered yes, then our research masterclass is for you. Our research masterclass is a one-day workshop designed for founders, product managers, designers, students and anyone who wants to learn the fundamentals of user research. In this workshop, you will learn how to:

• Plan and prepare for user research projects
• Choose and apply the most suitable user research methods for your context
• Conduct user interviews with confidence and skill
• Analyze and synthesize user data to identify themes and insights
• Communicate and present your findings to stakeholders and clients

Our research masterclass is based on a practical approach that combines theory and practice. You will learn from real-world examples and case studies, as well as participate in hands-on exercises and activities. You will also receive feedback and guidance from our instructors, who are experts in user research.

By the end of the workshop, you will have a solid foundation in user research that you can apply to your own projects.

What you will learn:

The following is a list of topics that we cover in our one-day research masterclass:

• Introduction to user research: What is user research, why is it important, and what are the benefits and challenges of doing it?
• User research methods: What are the different types of user research methods, how do they differ, and when should you use them?
• User interviews: How do you prepare for, conduct, and record user interviews? What are the best practices and tips for asking effective questions and listening actively?
• Data analysis and synthesis: How do you organize, analyze, and synthesize user data? What are the tools and techniques for finding patterns, themes, and insights?
• Reporting and presentation: How do you communicate and present your findings to stakeholders and clients? What are the formats and styles for creating compelling reports and presentations?

If you are interested in joining our research masterclass, please fill out the form below or contact us at hello@ethnity.com.