I find it fascinating how food culture is constantly evolving to cater to changing consumer preferences. With the rise of social media, there seems to be an endless stream of food-related content that never ceases to amaze me. From new recipes to viral food trends, there’s always something exciting happening in the world of food.
I was interested in reading the Godrej Food Trends Report 2023, which offers a comprehensive overview of the themes shaping the food media and studies space this year.
The report is based on a survey of hundreds of experts and thought leaders from various segments of the food and beverage industry, as well as in-depth essays and interviews with some of the top voices in the field. It covers topics such as dining in, dining out, health, hygiene and lifestyle, emerging conversations, beverages, desserts, and food and travel.
In this blog post, I want to focus on the food media and studies section, which I found particularly relevant and insightful for the food industry and for people who are interested in consumer trends in general. Here are some of the key trends that caught my attention and how to use them to create engaging and informative content for your audience.
Books profiling cuisine and culinary cultures will be on the rise.
The report predicts that 2023 will be the year of resurgence for print media, especially books that showcase the rich diversity and heritage of Indian cuisine. From memoirs, anthologies, history, science, to regional and community cuisines, there will be a lot of demand for books that go beyond recipes and tell stories about food.
How to leverage this trend: If you are a food content creator, you can tap into this trend by researching and writing about niche topics that showcase the diversity and depth of Indian cuisine. You can also collaborate with other writers, chefs, historians, or researchers who have expertise or access to different regions or communities. You can also use social media platforms like Instagram or YouTube to promote your content and create buzz around them.
Instagram Reels and short-form video content will continue to rule.
The report also forecasts that short-form video content will be the most popular medium of food media consumption in 2023. Instagram Reels, YouTube Shorts, and other platforms will offer a lot of opportunities for content creators to showcase their creativity and skills in bite-sized formats.
How to leverage this trend: If you are a food blogger or a social media influencer, you can use short-form video content to grow your audience and reach new customers. You can also use it to showcase your personality and style, as well as your expertise and passion for food.
Food education will be more accessible and interactive through online platforms.
The report also forecasts that online platforms will be the most popular medium for food education in 2023. Online courses, workshops, webinars, live sessions, quizzes, games, and more will offer a lot of opportunities for learners to acquire new skills, knowledge, or certifications related to food. These platforms will also enable learners to interact with instructors, mentors, peers, or experts in real-time or asynchronously.
How to leverage this trend: If you are a business owner or a marketer, you can use this trend to create or offer online courses or workshops that showcase your brand expertise, products, or services. You can also partner with online platforms or instructors who can help you reach new customers or markets.
These are some of the trends that I’m looking forward to as a consumer and a user researcher. I think they reflect the growing interest and curiosity about food among people from all walks of life. I also think they offer a lot of potential for user research and insights generation in the food space. I’m excited to see how these trends will unfold in the future and how they will influence my work and buying preferences.
